Odie and Partners

  1. Fast Company Features Coco And The Director

    Fast Company recently published an article that took notice of a collaborative coffee concept we branded for a tech-forward Marriott hotel in downtown Charlotte, North Carolina. Marriott is using their Charlotte City Center location as an “innovation lab” to test out new technology and amenities to appeal to a younger generation. With “beta buttons” that allow guests to give input on every aspect of their stay, a localized independent coffee shop/café (that’s where we come in), and boutique studio fitness classes for a communal workout experience, this Charlotte Marriott caters to the needs of young consumers while staying true to the brand that is so well-known.

     

    The coffee shop, Coco and the Director, is intended to go beyond the typical, generic hotel coffee counter and includes goods by local makers and a fresh menu of unique food and drink. We were given the unique challenge and opportunity of designing the brand identity for this collaborative space to bring people together in this hotel as well as a unique, upscale restaurant concept, Stoke, whose award-winning chef and innovative, local dishes bring hotel guests and locals alike for food and fellowship. (See our work for Stoke here.)

     

    The concept we created for Coco and the Director is the result of brainstorming the varied use and inclusive nature of the idea of “co-” : co-creating, co-llaborating, co-existing, co-working, and so on. Thus we landed on the identity of Coco and the Director, a coffee and co-lab experience. There is mutuality in the name and the place, and the spirit of the brand is approachable. It is humble, hand-drawn, and developed to inspire creative courage in those who interact in the space and with the brand.

     

    This coffee shop collaboration with Marriott was a dream project as we were afforded the chance to unite all of our favorite things: design, coffee, fun brands, local culture, and coffee. (did we mention that?) Additionally, we were also awarded an Addy this February for our branding work for Coco and the Director.

     

    Read more about Fast Company’s take on this experimental hotel here and click here to see more of our work for Coco And The Director.

  2. HOW International Design Awards

    Thank you HOW International for showing us more love on our identity work for Bail Bond Brothers. Check out more about this project here!

  3. 2016 Print Regional Design Annual

     

    Read more >

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    We are honored and excited to represent the South for the second year in a row in the Print Regional Design Annual for our brand identity work for Bail Bond Brothers in Hoover, AL!

  4. Cahaba Brewing—New Oka Uba IPA Can

    Oka Uba IPA

    We’ve loved working alongside Cahaba as they’ve continued to grow throughout the years, and we’re excited to share the design for the new Oka Uba IPA can that will be hitting the shelves soon.

     

    We’re proud to have designed Cahaba’s first can on the shelves, the American Blonde. The light, crisp ale in clean, sharp packaging has been a fan favorite, flying off the shelves at local stores. “The American Blonde has been so well received in the market, we’re excited to finally be able to offer more of our beer in cans,” says Brewmaster and Partner Eric Meyer. The Oka Uba, brewed with Columbus hops and later dry hopped for enhanced flavor featuring floral and citrus notes, is Cahaba’s main IPA and we are thrilled to now be able to pick up a six-pack in stores!

     

    Behind the Design of the Oka Uba IPA Can:

     

    The Cahaba brand is inspired by the river—not just the physical body of water that flows through Alabama, but all that it represents. The opportunity to jump into your passion, the chance to either watch the river flow or get in with it, the excitement and risk it takes to pursue your dreams. So when designing the cans, reflecting on the visual representations of the river is always important to us. The greens of the Oka Uba can harken back to nature and to the river, as do all the colors of the brand’s core.

     

    Alabamians, be on the lookout for newly canned Oka Uba IPA on the shelves.

     

    See more work for Cahaba Brewing Company.

  5. LogoLounge 2016 Logo Trends

    Award Winning Logo from LogoLounge Logo Trends for 2016.

    Each year, Logo Lounge publishes logo trends based on what is happening industry wide. Well, we must be doing something right. We are excited and honored to have two of our logos featured in LogoLounge’s 2016 Logo Trends. Check out our work for Rockvine Homes and Clements Dean Building Company.