This naming and identity project for a company that builds luxury pools delved into a sense of community that this company ultimately built. The name was derived from “Agora,” the idea of gathering, and “Lagoon,” which implies water and life.
The mark was derived from the same deeply conceptual place as the name. The simple back-to-back L’s represent the reflective nature of water and provide a simple, strong foundation for the mark. The springing of water from those L’s creates the shape of a fountain, which throughout history and even today is a place of life and gathering.