Odie and Partners

Stoke – Marriott International

Branding /

Brand Identity and website design for Marriott International’s new restaurant concept, Stoke, in Charlotte, North Carolina. As folks have gathered around a fire for fellowship and food for ages, visitors to Stoke are invited to partake in an environment of community and connection. Odie+Partners worked alongside Marriott and the Stoke team to create a brand that reflected the warmth of the restaurant’s community. Work included brand identity, naming, menu design, signage, brand language, website, and more.

There’s a reason everyone at the party always gathers in the kitchen. It’s about more than just the food. It’s about community and connection. We invite you to pull up a chair and stay awhile around our wood-burning oven as we share our craft and our stories with you. It’s like one big dinner party—and you don’t even have to clean the dishes at the end of the night.